Describe the distribution of brand price elasticities

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Describe the distribution of brand price elasticities typically observed. Why is it useful for a pricing manager to be aware of this distribution?

When identifying variable costs, why is it important to ask about the additional costs that would be incurred for each new sale? How would this apply to a business where an inventory must be maintained??

When setting prices, what is the difference between how you would take into account an incremental fixed cost and how you would take into account a fixed cost that is not incremental?

Reference no: EM132222520

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