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Describe the current strategy of a division of major austral

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kingfisher companyGroup Assignment - Current Strategy, New Niche.This report will examine in detail and describe the current strategy of a division of major Australian corporation(eg. Fosters, Telstra, BHP Billiton, Orica, NAB, Crown, Qantas, AWB, Australian Dairy Corporation, Woolworths,David Jones, Toll). This strategy will then be analysed to identify what is working and what is not (PESTEL, 5Forces, SWOT and other strategy tools).A new niche opportunity will be identified for the organisation.A strategy for capturing the revenue available in this new segment will be proposed.

Reference no: EM13307934

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