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Describe the cross-cultural variation in marketing

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Question: Write a paper that explains the following: (1) three to four important concepts you have learned throughout this seven-week course; (2) identify the two to three concepts you would like to apply to your current or future work setting and how you will go about implementing them.

1. Cross-Cultural variation in marketing (US & China)

2. Group and situational effects on consumer behavior (Environment/politics/store design/climate etc.)

3. Online/Offline consumer behaviors and marketing strategies

4 Pages Minimum.

Must include at least 5 references.

APA format.

Reference no: EM132245165

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