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Principles of Marketing
Directions: Be sure to save an electronic copy of your answer before submitting it to Ashworth College for grading. Unless otherwise stated, answer in complete sentences, and be sure to use correct English, spelling, and grammar. Sources must be cited in APA format. Your response should be four (4) double-spaced pages; refer to the "Format Requirements" page located at the beginning of this learning guide for specific format requirements.
1. Describe the core marketing functions within an organization.
2. Discuss the goals and expected outcomes of this organizational function.
3. Explain how companies create customer-centered businesses.
4. Describe how customer-centered businesses impact the consumer decision-making process.
5. Describe what tools are used to make effective marketing decisions.
How can you can use break-even analysis to ascertain which projects will be acceptable if they must meet the required rate of return? Are there any exceptions to the normal case?
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Continue working on your individual project started in week one and two to accomplish the assignment below: Write a paper of no more than 2,100 words, include the following components:
How can Starbucks increase value through the acquisitions? Economy of scope (shared activity or corporate level core competency)? Market power? Financial economy?
Explain why a industry would choose to follow rather than lead technology innovations.
construct a guide that lists which documents are to be filed together and which are to be in separate files. Include the length of time that material should be saved so old information can be removed
Review your job description and your organization's business plans , business goals , policies and procedures.
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Find ways to achieve economies of scope by leveraging assets and capabilities across business units. Find ways to enhance market power by pooling and negotiating or vertical integration.
During the current year, the grandson appeared in 100 commercials. Big Star wants to deduct the full $25,000 as a business expense. The grandson will report the $25,000 as income. Write a letter to Carla explaining whether Big Star can deduct the a..
Explain why a supportive organizational culture is important during project execution.
Explain why this is the underlying problem and reflect on the group collaboration process in defining the problem.
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