Describe the characteristics of the moleskine consumer

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Reference no: EM131320691 , Length:

Consumer Behaviour Case study

Case study - Moleskine: Intergrating the techno and the retro by Kim Lehman and Gemma Lewis

Questions:

1. Describe the characteristics of the Moleskine consumer. Write down a list of the various personalities you think they might possess. Do they have anything in common with other consumers?

2. Outline the VALS program and Roy Morgan Values Segments. Where do you think Moleskin consumers fit into these systems? How could these systems assist marketers in planning the marketing mix?

3. What marketing communication tools does Moleskine use to connect with the modern consumer? What additional strategies could it use and how would these resonate with a global market?

4. Is it possible for other traditional product (paper-based or other analogue) to use similar segmentation and marketing strategies as Moleskine? If so what products could? If not, why?

Task Details: The case studies will be allocated to students by the tutor.

Student will need write answers to the questions of the allocated case study. The length of answer per question should be one page. you will also prepare a Power point Presentation of at least five slides. The answers should include current and published theory (see Research Requirements).

Research Requirements: Students need to support their analysis with reference from the text and a minimum of eight (8) suitable, reliable, current and academically acceptable sources - check with your tutor if unsure of the validity of sources

Marking Criteria: Marking rubrics follow in the next pages and are based on the following marking criteria:

Written response:

Analysis Research

extent and application

Recommendations/conclusions

Presentation

Special note:

(Please follow all the instructions and for reference to you a sample assignment is attached in PDF format to tell you that what we need in this assignment)

The required questions which are needed to be answered are at the last page of this file at the end of the case study provided. Plz follow the instructions.

Attachment:- Case Study.pdf

Verified Expert

The work is in 2500 words in MS word where the focus has been on the consumer behavior. the discussion has been about the case study which needs to be dealt in effective manner where there is a need to focus on how the consumers are behavior in different phases.

Reference no: EM131320691

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Reviews

len1320691

12/21/2016 12:21:58 AM

Comments as per referencing apply here as well. If a literature review, a little more description of the different elements would be needed. If an application assessment, actual examples, and a discussion / analysis of the implications for business would be needed Comment [G25]: All reports should be concluded with a Conclusion – also Recommendations if required This section should be a brief summary of the main purpose and points – conclusions and recommendations should be clearly identifiable from the preceding discussions and analysis. There should be no new material or comment in these sections, so there should be no references – all references should have already been inserted in the appropriate place in the body of the report. Well presented using Word’s auto referencing system (References tab) Obviously the Bibliography should start on a new page. Obviously the references would be real names and should be spell checked and proof read.

len1320691

12/21/2016 12:21:12 AM

The reference needs to be presented correctly as per Harvard Style e.g. (Brown, 2009), and paragraph rephrased to explain this table, or table can be included and explained. If included, table should be given a title and source Quotes should probably be in italics as well for clear distinction - Reference needs to include Author and date This is a new idea so should be in a new paragraph, also should contain some theory / referenced support for the point being discussed

len1320691

12/21/2016 12:20:06 AM

Comment Good use of header – provided it clearly states the title and other relevant information Good headings structure – uses Word’s Style management – Home tab Introduction, with sub-headings of Aims and Scope or Focus would be a more appropriate headings for this section Comment : Ideally there should be a clear line space between paragraphs Good paragraph construction – 1 idea per para and not too long

len1320691

12/21/2016 12:19:41 AM

Comment [G3]: Title page is attractive but an image more appropriate to the report topic would improve This sample assessment is a reasonable overview of a text chapter. If it were a Literature Review Assessment it would be quite good, with some improvements as per comments below. If, however, this was an assessment where the writers were asked to analyse the new product development process for businesses today, many more actual application and practical examples would be needed for an acceptable response – comments below indicate where these should be included Comment [G4]: Mostly well constructed Table of Contents – uses Word’s auto Table of Contents – References tab Needs to also include Conclusions, Recommendations (if included), Bibliography and Appendices /Attachments

len1320691

12/21/2016 12:18:49 AM

Please follow all the instructions provided and sample of the assignment attached - (Please follow all the instructions and for reference to you a sample assignment is attached in PDF format to tell you that what we need in this assignment) The required questions which are needed to be answered are at the last page of this file at the end of the case study provided. Plz follow the instructions.

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