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Discussion: "Reserved for Prof Washington Watson"
Learning Activity # 1
If you were developing a marketing campaign for the Apple iPad (or similar product) what type of consumes would you target? For each of these products, identify at least five segmentation characteristics that you‘d use in developing a profile of your customers. Explain the segmentation category into which each characteristic falls demographic, geographic, behavioral, or psychographic. Where it‘s appropriate, be sure to include at least one characteristic from each category.
Learning Activity # 2
Select three advertisements from the internet. Describe the buyer behavior each advertisement is addressing. Explain the marketing mix strategies the company is employing to get consumers to purchase the product or service.
Explain Managing Organizational Change and first and foremost in Organizational Change Management a successful project is to develop a plan to produce the desired results and remain within budget
Principles of Marketing
1.What are some similarities and differences between skimming pricing, prestige pricing, and above market pricing?
What is the marketing challenge Ford Fiesta is solving with the campaign? What part of the customer journey has the Ford Fiesta campaign been designed to impact?
Explain Comparing and Conntrasting the 4 Ps Approach to the Value Approach and what would you expect to be the same and what would you expect to be different between two companies that apply one or the other approach
What is the primary difference between a time-series model and an associative model? -What effect does the value of the smoothing constant have on the weight given to the recent values?
Product and Brand Life Cycle Management
1. Prepare a top-level SWOT analysis for the bank. 2. Given your SWOT, to what extent do you agree with their proposed strategy? Why?
Show that the only subgame perfect equilibrium involves play of (D, D) each period. - Model the negotiation between successive players 2t-1 and 2t as a joint decision.
Imagine you are a Human Resources professional 100 years from now, in the year 2100. How do things look, now, in the world of HR? This is an exercise in "thinking outside the box," so be creative and let your mind wander into the future.
Describe how this environmental variable affects marketing channel operations. Provide your personal opinion on the situation.
Choose an advertising topic for the Final Paper from the suggested list below, Define the advertising topic. Describe its effect on the advertising industry
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