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You're starting a new franchise in Japan of the TURO the formerly RelayRides, a company that operates a peer-to-peer carsharing marketplace.
1- Describe the Brand and all the Product Decisions you have to make to successfully start the business in Japan.
2- SWOT analysis for TURO Japan
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This reduction in demand will push equilibrium price back down to its original level. Since equilibrium price will remain unchanged, smokers will consume same number of cigarettes." Do you agree or disagree with this view. Explain.
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