Reference no: EM134045690
Question
McDonald's has come to epitomize the fast-food industry. When the company started in the 1950s, it was the first to establish itself in the market. Now there are hundreds of 'fast-food' brands in the market competing in different ways. Originally, McDonald's competed on low price, fast service and a totally standardized service offering with a very narrow range of items on its menu. Over years McDonald's has focused on its competitive priorities and developed its operation capability to distinguish its products and services from its competitors in dynamic business environment.
You are expected to select one brand from a list of A&W, Burger King, Tim Hortons, Subway, Chipotle. You are expected to visit the selected brand's branch and observe the branch's operation. Your analysis and report should address (but not limited to) following issues:
At corporate level,
1. An introductory section on the company you have selected.
2. Describe what distinguishesthis company from their competitors in the products and services.
3. Describe what is the competitive priority of this company. Furthermore, how the competitive priority has been developed and maintained over years?
At branch level
1. Describe the branch layout.
2. Describe the customer service process.
3. Discuss on how to define and measure branch's operations performance.
4. What is your assessment of the branch's operations performance?
5. Do you think if the branch's operations performance is in line with the corporate's competitive priority?
6. Do you have any recommendation for the performance improvement?
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