Describe the actors and forces in amazon go

Assignment Help Marketing Management
Reference no: EM132391855

Amazon Go is a new concept of store with no checkout required. Amazon created the wold's most advanced shopping technology, so customers never have to wait in line. With a "just walk out" shopping experience, customer can simply use the Amazon Go app to enter the store, take the products they want, and go. No lines and the checkout-free experience is made possible by the same types of technologies used in self-driving cars: computer vision,sensors, and deep learning. Amazon's Just Walk Out technology automatically detects when products are taken from or returned to the shelves and keeps track of them in a virtual cart. When customers are done with their shipping, they can just leave the store. Shortly after, they will receive a receipt and be charged on their Amazon account.

Question:

a) Describe the actors and forces in Amazon Go's macro environment that can affect marketing management's ability to build and maintain successful relationships with target customer?

b) Who is generation Z and how can amazon Go appeal to Generation Z in the Lebanese market?

c) What kind of marketing information can Amazon Go use to gain insights on consumers in the Lebanese context?

Reference no: EM132391855

Questions Cloud

Time and effort to acquire the impossible burger : If Impossible Foods can convert meat eaters into buyers who will accept no substitute for Impossible Burgers and who will spend considerable time
How you might overcome the challenges : Post an explanation of at least two opportunities that currently exist for RNs and APRNs to actively participate in policy review.
Relationship between perception of quality and customer : Discuss and explain the relationship between perception of quality and customer satisfaction
Institute code of professional conduct : Choose three (3) of the conduct statements and explain why you think each conduct statement is important.
Describe the actors and forces in amazon go : Describe the actors and forces in Amazon Go's macro environment that can affect marketing management's ability to build and maintain successful relationships
What are the ethical implications of the financial decisions : Many healthcare financial decisions have a direct effect on nursing practice and patient care delivery. What are the ethical implications of these financial.
How is psychographic segmenting in particular : How is psychographic segmenting in particular useful for marketers to understand the market?
Selective sampling of targeted groups : One of the major trends in product sampling is selective sampling of targeted groups.
What are you plans for future in regard to healthcare policy : Discuss your experience so far with healthcare policy and advocacy? What would you say to other nursing professionals about the importance of healthcare policy.

Reviews

Write a Review

Marketing Management Questions & Answers

  Integrated marketing communication

Developing an IMC plan of Amazon that aims to create awareness and knowledge amongst Singaporean  consumers of the ethics involved in buying clothing made from Bangladeshi factories  .

  Multiple choice questions on e-commerce

The assignment in Computer Science or Information Technology is about multiple choice questions, particularly in e-commerce. Questions such as types of e-commerce websites, commercial websites, disintermediation, Platform for Piracy, the data that ca..

  Balanced scorecard for red lobster

The assignment in marketing is about Red Lobster, which is one US and Canada's most loved seafood restaurant. It has hundreds of outlets in US and Canada and it now wants to expand further. The approach adopted by Red Lobster has been discussed in fu..

  Marketing plan - marketing audit, swot and smart report

The assignment in marketing is about preparing a marketing plan. As part of marketing plan, the SWOT analysis, assessing the competitive position, identifying critical competitive issues, marketing objectives, strategy and actions have been suggested..

  Marketing plan

Marketing deals with preparing a marketing plan for either an existing product or a new product. Various aspects about launching a new product into the market are discussed ranging from the industry the product belongs to, goals and vision of the com..

  Yamato corporation analysis - harvard case study

Please refer to the PDF for the Case Study and questions.The case study from Harvard Business School is about Yamato Corporation, a parcel delivery company which provides door to door delivery in Japan.

  Marketing plan - create a new product

The assignment in marketing is about competitive analysis for a new product namely "heated insoles". These heated insoles can be put in shoes and they can protect the wearer's feet by keeping them warm during cold winters.

  Report on digital marketing strategy for a website

Promotion strategies of  the one's own developed website

  Integrated marketing campaign of mccafe

Integrated marketing campaign for McDonald's McCafe. McCafe has been launched in Canada. This is a case study which involves the use of digital marketing and social media marketing apart from regular marketing such as TV and radio. All these more are..

  New product development at adidas

In this paper, the researcher also determines the different kind of practices used by Adidas to manufacture shoes for its customers.

  Managing services in competitive environment

Services can be defined as separately identifiable, intangible activities which provide want-satisfaction when marketed to household consumers and/or industrial users.

  Prepare a marketing plan

A marketing plan is an essential tool for any marketer, providing direction for a brand, product or organization. A marketing plan describes the marketing environment, marketing objectives and marketing strategies.

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd