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Amazon Go is a new concept of store with no checkout required. Amazon created the wold's most advanced shopping technology, so customers never have to wait in line. With a "just walk out" shopping experience, customer can simply use the Amazon Go app to enter the store, take the products they want, and go. No lines and the checkout-free experience is made possible by the same types of technologies used in self-driving cars: computer vision,sensors, and deep learning. Amazon's Just Walk Out technology automatically detects when products are taken from or returned to the shelves and keeps track of them in a virtual cart. When customers are done with their shipping, they can just leave the store. Shortly after, they will receive a receipt and be charged on their Amazon account.
Question:
a) Describe the actors and forces in Amazon Go's macro environment that can affect marketing management's ability to build and maintain successful relationships with target customer?
b) Who is generation Z and how can amazon Go appeal to Generation Z in the Lebanese market?
c) What kind of marketing information can Amazon Go use to gain insights on consumers in the Lebanese context?
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