Describe strategic planning techniques

Assignment Help Marketing Management
Reference no: EM131998517

Assignment 3 Part 1: Operation, Technology, and Management Plan

Use the "NAB Company Portfolio".

Write a three to six (3-6) page paper in which you provide the following information below.

Operations Plan (1 - 2 pages)

Note: Remember to assign a dollar amount to each operational cost you find, as you will need these figures for your income statement and cash flow in Week 8.

1. Create an operations plan for your NAB company using the template in the text as a guide (p. 214 | Operations Plan Preparation Form - Click here for help accessing a specific page number in your eBook). Extract appropriate information from the NAB Company portfolio, where applicable. Other required items in the template should be filled in using your personal preferences.

2. Provide a rationale for the competitive advantages section using appropriate functional-level and business-level strategies to explain the competitive advantages.

• Note: Much of the research pertaining to the hints provided here can be found in the NAB company portfolio.

• Hints: Consider whether you will rent or buy your facilities or outsource production to an existing company.

• Hints: One of your biggest expenses as a startup non-alcoholic beverage company will be transitioning from a small batch prototype of your beverage to production on a large scale. Research the equipment you will need (vats, refrigerators, burners, ovens, bottling equipment, and so on), whether you will rent or buy, how you will maintain and clean it, and so forth. Consider how you will ensure quality control. What capacity do you intend to reach?

• Hints: Deliberate your inventory control. Where do your supplies come from and what is your turnaround time to produce your beverage once you have received an order?

• Hints: Consider your distribution method. Refer back to your notes for the SWOT analysis assignment in Week 2 of class.

• Hints: How will you stay abreast of new developments in your industry? What new products do you have in development now, in addition to your flagship product?

3. Describe your research and development activities and explain how they will contribute to the company.
Technology Plan (1 - 2 pages)

4. Create a technology plan for your NAB company using the template in the text as a guide (p. 227 | Technology Plan Preparation Form ). Extract appropriate information from the NAB Company portfolio, where applicable. Other required items in the template should be filled in using your personal preferences.

5. Provide a rationale for the personnel needs section by incorporating appropriate functional-level strategies.

• Hints: Consider the type of technology your company will use to conduct the following activities: manage personnel; take, fulfill, and track orders; manage inventory; communicate with customers and provide customer service; and produce your beverage.

Management & Organization (1 - 2 pages)

6. Create a management plan for your NAB company using the template in the text as a guide (p. 248 | Management Plan Preparation Form). Extract appropriate information from the NAB Company portfolio, where applicable. Other required items in the template should be filled in using your personal preferences.

7. Using the flow charts on p. 242 as a guide, outline your company's management hierarchy. Note: Charts or diagrams must be imported / included in the MS Word document.

8. Provide a rationale for the management structure and style section by incorporating appropriate functional-level strategies.

9. Format your assignment according to these formatting requirements:
a Cite the resources you have used to complete this exercise. Note: There is no minimum requirement for the number of resources used in the exercise.

b. Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; references must follow APA or school-specific format. Check with your professor for any additional instructions.

c. Include a cover page containing the title of the assignment, the student's name, the professor's name, the course title, and the date. The cover page and the reference page are not included in the required page length.

The specific course learning outcomes associated with this assignment are:

• Create a plan to implement a firm's strategy and manage the change from current operations.

• Describe strategic planning techniques used to formulate alternative strategies designed to achieve stated business goals.

• Use technology and information resources to research issues in strategic management.

• Write clearly and concisely about strategic management using proper writing mechanics.

Reference no: EM131998517

Questions Cloud

Create an operations plan for your nab company : Provide a rationale for the competitive advantages section using appropriate functional-level and business-level strategies to explain the competitive advantage
Company must be a real organization : For Milestone One, you will describe the company that you will discuss in your final project. The company must be a real organization.
What will be the effective purchasing power : When the firm repays the original $6,650,000 loan this year, what will be the effective purchasing power of the $6,650,000?
How is it similar to software and hardware : What is firmware? How is it similar to software and hardware? How is it different?
Describe strategic planning techniques : Describe strategic planning techniques used to formulate alternative strategies designed to achieve stated business goals.
Need help with intro to relational databases homework : How would you write the correct syntax for a SQL statement that creates a database named "Construct".
What was its net income : If Titans Electronics faces a flat tax rate of 35%, what was its net income in 2016?
What asset allocation means : What Asset Allocation means and Why investors would be concerned about Asset Allocation - How an investor would go about selecting Optimal Asset Classes
Definition of internal rate of return : Which of the following is the correct definition of Internal Rate of Return (IRR)?

Reviews

Write a Review

Marketing Management Questions & Answers

  Integrated marketing communication

Developing an IMC plan of Amazon that aims to create awareness and knowledge amongst Singaporean  consumers of the ethics involved in buying clothing made from Bangladeshi factories  .

  Multiple choice questions on e-commerce

The assignment in Computer Science or Information Technology is about multiple choice questions, particularly in e-commerce. Questions such as types of e-commerce websites, commercial websites, disintermediation, Platform for Piracy, the data that ca..

  Balanced scorecard for red lobster

The assignment in marketing is about Red Lobster, which is one US and Canada's most loved seafood restaurant. It has hundreds of outlets in US and Canada and it now wants to expand further. The approach adopted by Red Lobster has been discussed in fu..

  Marketing plan - marketing audit, swot and smart report

The assignment in marketing is about preparing a marketing plan. As part of marketing plan, the SWOT analysis, assessing the competitive position, identifying critical competitive issues, marketing objectives, strategy and actions have been suggested..

  Marketing plan

Marketing deals with preparing a marketing plan for either an existing product or a new product. Various aspects about launching a new product into the market are discussed ranging from the industry the product belongs to, goals and vision of the com..

  Yamato corporation analysis - harvard case study

Please refer to the PDF for the Case Study and questions.The case study from Harvard Business School is about Yamato Corporation, a parcel delivery company which provides door to door delivery in Japan.

  Marketing plan - create a new product

The assignment in marketing is about competitive analysis for a new product namely "heated insoles". These heated insoles can be put in shoes and they can protect the wearer's feet by keeping them warm during cold winters.

  Report on digital marketing strategy for a website

Promotion strategies of  the one's own developed website

  Integrated marketing campaign of mccafe

Integrated marketing campaign for McDonald's McCafe. McCafe has been launched in Canada. This is a case study which involves the use of digital marketing and social media marketing apart from regular marketing such as TV and radio. All these more are..

  New product development at adidas

In this paper, the researcher also determines the different kind of practices used by Adidas to manufacture shoes for its customers.

  Managing services in competitive environment

Services can be defined as separately identifiable, intangible activities which provide want-satisfaction when marketed to household consumers and/or industrial users.

  Prepare a marketing plan

A marketing plan is an essential tool for any marketer, providing direction for a brand, product or organization. A marketing plan describes the marketing environment, marketing objectives and marketing strategies.

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd