Reference no: EM133483631
Assignment: Business the HP Company Domestic & International Reputation Essay
Corporate Social Responsibility
Preparation
Corporate social responsibility (CSR, also called corporate conscience, corporate citizenship, or responsible business) is a form of corporate self-regulation integrated into a business model. CSR policy functions as a self-regulatory mechanism whereby a business monitors and ensures its active compliance with the spirit of the law, ethical standards, and national or international norms. With some models, a firm's implementation of CSR goes beyond compliance and engages in "actions that appear to further some social good, beyond the interests of the firm and that which is required by law." The aim is to increase long-term profits and shareholder trust through positive public relations and high ethical standards to reduce business and legal risk by taking responsibility for corporate actions. CSR strategies encourage the company to make a positive impact on the environment and stakeholders including consumers, employees, investors, communities, and others.
Every year, Reputation Institute, a private global consulting firm based in New York, invites about 47,000 consumers, across fifteen markets, to participate in a study that ranks the world's one hundred most reputable companies-all multinational businesses with a global presence. One of their recent studies found that 42 percent of how people feel about a company is based on their perceptions of the firm's corporate social responsibility (CSR).
Task:
I. Select a company (domestic or international) that will be the basis for the research.
II. Research the company's record in the area of CSR. Be sure to look at both their domestic and well as international reputation.
III. Complete a written assignment that contains the following information:
Question A. A summary of the company selected
Question B. According to the research, how does the company rank with regard to CSR? Be sure to provide a source for this ranking!
Question C. Describe specific examples of the company's actions that resulted in it's ranking
Question D. Does the company's approach to CSR influence your purchasing decisions? Why or why not?