Describe some of the techniques used to develop a brand name

Assignment Help Marketing Management

Reference no: EM131148987

This activity is about market research on a few questions base on a TV series "Recipe To Riches".

Review the questions, then watch the first episode of Recipe to Riches.

If you don't want to watch the whole episode which is 43 minutes, begin at 24 minutes. This is the section on Marketing and shows how a brand name, logo, slogan and packaging are developed.

Link To Episode 1 (Begin at 24 mins in vid): https://sockshare.net/watch/QvMODQG2-recipe-to-riches-season-1.html

Question will be provided below:

1. Describe some of the techniques The AdMan, Nobby Nobay, used to develop a brand name.

2. Concetta was determined to use the word "croquette" in the name of her product. Describe how Concetta had to determine if is was feasible to use the word "croquette" in the name of the brand. What did she learn? What name did she eventually come up with?

3. Identify some of the criteria used when each person chose colors for the packaging of their products.

4. Create a feedback sheet for one of the products viewed in any of the Recipe to Riches episodes, which potential customers would need to fill out on launch day after tasting a sample of the product. Include questions about;
• Taste, texture
• Packaging (is it attractive, engaging)
• Name/logo/slogan (does this appeal)
• Would they buy it if it was on the supermarket shelves?
• Other suggestions

Reference no: EM131148987

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