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Case Study - The Juke by Nissan
This is the Juke Case. It is an article from the Portland Press Herald in 2011. Your assignment is to read the article and answer a few questions. You will need to do some additional research beyond the article itself
1. Will the Juke be successful in North America?
2. Review some commercials and advertising for the Juke. What is Nissan's target market. Describe the segment demographically and psychographically.
3. Who are the Juke's competitors? How does Nissan differentiate the Juke from its competition?
4. What will be the most difficult marketing obstacles to overcome?
5. Is (was) there a window of opportunity?
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