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Pick a product failure (e.g. a food brand introduction, an electronic gadget, a car, a toy) and analyze the failure of the marketing communications plan that was used. Refer to the textbook to support your answers.
A) Describe the product and the scenario around the product failure. Analyze what caused the product to fail. Back-up your response with reasoning and research, if available.
B) How could the failure have been avoided/what could have made the product a success? Provide a picture of the product, if available.
Visit the domestic and international web sites of Kraft Foods (www.kraft.com) and Philip Morris (www.philipmorrisusa.com). Why do you think the Altria Group made Kraft its own company
Evaluate Microsoft strategy in good and poor economic times - Discuss the pros and cons of microsofts
1)Explain your attitude toward your college/university based on the tricomponent attribute model. Be sure to isolate the cognitive, affective, and conative elements
What are the five different marketing management orientations.? Which orientation do you believe Apple follows when marketing products such as the iPhone and iPad?
At the end of this period, you are assigned to deliver a report identifying the three most promising avenues for achieving best practices within the company. You have already been told that the company suffers from both aging and complex information ..
1.Jane Dawson is a new sales representative for the Charles Schwab brokerage firm.
Analyze a Corporate Video of your choice which should include at least two (2) pages in APA format supported by your research or references
what is brand equity and customer equity? discuss the advantages and disadvantages of each. also discuss why the
1. Why is it important to do market research and adjust the marketing mix when entering into a foreign market? Explain the theory and then give practical examples of how some companies have already adjusted their marketing mix in foreign markets. Als..
Demonstrate the use of analytical tools to monitor the progress and the effect of change
Is there a conflict of interests in the way Unilever markets to women and young men? Is it undoing all the good that might be done in the "Campaign for Real Beauty" by making women sex symbols in Axe ads? Discuss.
sustainable competitive advantage strategy allows a company to remain competitive for an extended period of time. this
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