Describe plog psychocentric-allocentric model

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1. Describe Plog’s Psychocentric-Allocentric Model. Which aspect of Plog’s model best describes your behavior when you travel? Give some concrete examples to support your claim.

2. List and define the four common approaches that are used to segment markets to highlight the breadth, depth, and differences to be found among individuals and groups of tourists to meet their unique needs and wants. Which one would you choose to effectively segment the Vegas market and why?

Reference no: EM132270782

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