Reference no: EM132923656

BSBMGT617 Develop and implement a business plan

Task 1: Knowledge Questions

Question 1 Outline the processes that you will use to develop the business plan for Bounce Fitness in Task 2
Question 2 Describe performance objectives and measures that you have identified for the business plan for Bounce Fitness in Task 2
Question 3 Identify the key stakeholders that you have identified for the business plan for Bounce Fitness in Task 2

Task 2 - Performance and Skills Assessment
Task summary
This assessment is to be completed using the Bounce Fitness simulated work environment. This assessment requires you to analyse and research Bounce Fitness' vision, mission, values, objectives, goals, competitors, financial targets, management arrangements, marketing approaches and strategic, business and operational plans to produce a targeted business plan designed to raise funding and support for the project.

Case Study

Although Bounce Fitness is known in the local community, it is seeking an extended presence and identity to promote the organisation's unique approach and lifestyle vision to an older audience. This will include being called Bounce Fitness: Fitness in Maturity and focus on specifics such as weight, health and flexibility. You have three months to plan and advertise this new initiative.

Target Audience:

Bounce Fitness's target audience is over 50 years of age and considered ‘old school'. Starting from the initial contact and assessment, these individuals are looking for innovative, effective and convenient solutions for their needs. They may have already heard of Bounce Fitness, but are looking for additional information. He / she may have weight or health issues or concerns (diabetes, restricted mobility) and have an interest in improving their fitness but have not addressed these needs until advised by their health provider of the necessity. Experience, connections, and quality are important factors in the decision-making process.

The group has limited understanding of computers and does not tend to pursue difficult processes for gaining information online. They have a comfortable disposable income but spend carefully and must-see real value. They tend to read extensively and are large subscribers to newspapers and magazines.

Communication Strategy:
Print advertising will provide information and should emphasise the ‘user-friendly' and health-knowledge side of the business for the older, less experienced and self-conscious individual. The health assessment and support must be clear as this will provide security and comfort. (have a look at the Fitness in maturity advertising brief document)
The online information will provide profiles, special offers, featured health articles, and company information. It will be mostly a brochure-type site with database origination.

Task 2 requires you to analyse and research business vision, mission, values, objectives, goals, competitors, financial targets, management arrangements, marketing approaches and strategic, business and operational plans to produce a targeted business plan designed to raise funding and support for the project.

To achieve this, you must complete the following Tasks using the Case Study and the additional information from Bounce Fitness

You will also be required to conduct independent research.