Describe one potential ethical issue associated

Assignment Help Operation Management

Reference no: EM131267938

Background of the case: Incorporated Media is a relatively new company that is capitalizing on the growing success of YouTube celebrities and hit YouTube series. Malik Oden, the founder, has found a successful formula for creating new YouTube channels by selecting several people to work together as a team to a) identify talented comedians and actors on YouTube, b) work together with them to create scripted content, c) work with the company’s videographers, set designers, make-up artists, and professional editors to create and publish the content online, and d) decide how to best market the new shows. This is a very creative and new process, and Malik has some interesting ideas about how to select people for these teams. Given the social-media component of his business, Malik has decided to use Facebook to select and place new employees into teams. When applicants apply, they will be asked to provide personal identifying information (under the guise of conducting reference/background checks). A computer algorithm will then use this information to elicit additional information from this applicant’s Facebook page. Malik has various business connections with Facebook and other social-media sites and is, therefore, able to access private data from individual Facebook accounts through these connections. As a result, he will be able to obtain profile information, including but not limited to Facebook status updates and Facebook posts. The computer program will then generate a predicted personality profile of this applicant, including various individual difference and personality dimensions. Malik will then select applicants whose predicted personalities and traits fit the specific job posting. Prior job postings have elicited several hundred responses per job, and Malik is, therefore, optimistic that this new, automated process will be more accurate and reduce the total time spent on selecting new employees. He is also hopeful that this method will improve the quality of his workforce over time.

Question: 1a. Describe one potential ethical issue (i.e., a violation of a specific ethical principle Ex: Honesty, Fairness, ), associated with selecting new employees through this new Facebook method. 1b. Then explain how you could make the process more ethical. Be sure to justify your answers using information from the textbook, lectures, and case material.

Reference no: EM131267938

Questions Cloud

Digital age of rapid communication : In this digital age of rapid communication, how can you justify the time it takes to stop and revise business messages? Because business writing should have high “skim value,” why not write everything in bulleted lists?

Determine the break-even point for each range : A manager must decide how many machines of a certain type to purchase. Each machine can process 100 customers per day. One machine will result in a fixed cost of $2,000 per day, while two machines will result in a fixed cost of $4,000 per day. Deter..

Firm plans to begin production of a new small appliance : A firm plans to begin production of a new small appliance. The manager must decide whether to purchase the motors for the appliance from a vendor at $7 each or to produce them in-house. Either of two processes could be used for in-house production; D..

Difference in perception are portrayed in winter night : Discuss the way difference in perception are portrayed in "Winter Night." Compare the way children perceive the world to the way adult perceive it, and the way privilege or protected people perceive it to the unprivileged or unprotected people percei..

Describe one potential ethical issue associated : Background of the case: Incorporated Media is a relatively new company that is capitalizing on the growing success of YouTube celebrities and hit YouTube series. Describe one potential ethical issue associated with selecting new employees through thi..

Description of the evolution of social media : Argument: social media has resulted in paradigm shift in mass communication. support or refute the argument.consider Goff's comments on the powered press of the early 19th century and social media platforms of the early 21st century as well as his de..

Bill voluntarily signed a covenant not to compete : Johns Manville, a fiber glass production company, sent out an email on January 4th requesting that all employees not go to work for a competing fiberglass producer. Recently, several start-ups had begun to challenge Johns Manville’s dominance in the ..

Globalization strategy : The purpose of this research report was to assess McDonald's globalization strategy. We examined McDonald's strategy across six dimensions: menu, promotion, trademarks, restaurants, employees, and service. We also compared the company's performance a..

User Account

All Pages