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Assignment:
Answer the following questions:
1. Discuss the relative merits of standardization versus customization alternatives for global product (including services) strategies.
2. Describe multinational diffusion theory.
3. Describe global branding strategies.
4. List and explain the driving forces behind foreign market pricing.
5. List and describe methods of non-cash compensation frequently used in international transactions.
6. Describe the constraints on global integrated marketing communication strategies.
7. Discuss the advantages and disadvantages of the major integrated marketing communication tools available to international and global marketers.
8. Discuss the importance of logistics in reaching foreign markets and the unique challenges presented by global logistics.
Developing an IMC plan of Amazon that aims to create awareness and knowledge amongst Singaporean consumers of the ethics involved in buying clothing made from Bangladeshi factories .
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The assignment in marketing is about Red Lobster, which is one US and Canada's most loved seafood restaurant. It has hundreds of outlets in US and Canada and it now wants to expand further. The approach adopted by Red Lobster has been discussed in fu..
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Please refer to the PDF for the Case Study and questions.The case study from Harvard Business School is about Yamato Corporation, a parcel delivery company which provides door to door delivery in Japan.
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Promotion strategies of the one's own developed website
Integrated marketing campaign for McDonald's McCafe. McCafe has been launched in Canada. This is a case study which involves the use of digital marketing and social media marketing apart from regular marketing such as TV and radio. All these more are..
In this paper, the researcher also determines the different kind of practices used by Adidas to manufacture shoes for its customers.
Services can be defined as separately identifiable, intangible activities which provide want-satisfaction when marketed to household consumers and/or industrial users.
A marketing plan is an essential tool for any marketer, providing direction for a brand, product or organization. A marketing plan describes the marketing environment, marketing objectives and marketing strategies.
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