User Account

All Pages

Describe mobile marketing in general

Assignment Help Marketing Management
Reference no: EM132187060

Discussion: Choose an airline or an aircraft manufacturer using online, social media, and/or mobile marketing. If you happen to work for one, interview one of the employees involved in online/social media/mobile marketing. Otherwise, research (i.e. by analyzing the airline or aircraft manufacturer's mobile marketing efforts via public and other available sources) to learn how the business uses these marketing activities and discuss their satisfaction with them.

Instructions: 1. Develop a response which describes mobile marketing in general and its advantages and disadvantages. Prepare your response as if you were to present it to an aviation industry representative. Include examples of mobile marketing success stories and connect them to your chosen airline/aircraft manufacturer; how your chosen business could use mobile marketing and benefit more from it. Post your response on this discussion board.

After making your initial posting on the fourth day of the module at the latest, review the FTC's guidelines on disclosure in online, social media, and mobile advertisements and be sure to comment on at least two other postings from the following perspective:

2. Will the FTC's requirements regarding ads and endorsers make Twitter less effective as an advertising medium for the aviation industry (for example your chosen airline/aircraft manufacturer)?

Reference no: EM132187060

Questions Cloud

Pick an actual court case-employment and labor law : The week's assignment concerns briefing a case from the readings. You can pick any case from the readings. You must pick an actual court case
Evaluate the findings from your research : The ability to present one's findings from an evaluation or research study in a concise and persuasive manner is a requirement for any successful manager.
Use social networking as adjunct to expertise location : When it comes to knowledge Management Elaborate on the “use social networking as an adjunct to expertise location”
Create online communities of internet users : Social networking Web sites create online communities of Internet users that eliminate barriers created by me, distance, and cultural differences.
Describe mobile marketing in general : Develop a response which describes mobile marketing in general and its advantages and disadvantages. Prepare your response as if you were to present.
Can competitors easily replicate ikea strategy : Can competitors easily replicate IKEA's strategy? Why or why not? Should IKEA expand more rapidly than 20 to 25 stores per year? Explain.
The objective of the control phase is to institutionalize : The objective of the control phase is to institutionalize and sustain the improvements made during the analyze and improve phase
Case study-wal-mart and kmart : In 2002 five general merchandise retailers - Wal-Mart, Kmart, Target, Costco and Sears - accounted for 60 per cent of US sales in that sector.
Review problem on current e-commerce news-trends : The goal of this assignment is to help you understand the real world. The instructor will assign a topic to each student.

Reviews

Write a Review

Marketing Management Questions & Answers

  Identify strengths of the program and how they led to goal

write a five to seven 5-7 page paper in which you1. outline the talent management program that led to success for the

  Describe the organizational buyers and consumers of your

use the product or service you selected for your marketing plan phase i paper.write a 1050- to 1400-word paper in which

  What brands are you loyal to from your youth

Brand loyalty is an insulator for companies. It is hard to lose a loyalist. Loyal customers allow us to make mistakes and still survive.

  Determine the number and stability of the equilibria

Determine the number and stability of the equilibria as the values of βA and βB are changed. - determine the number and stability of the equilibria.

  Define views on the targeting of products to children

What are your views on the targeting of products to children? Aside from your personal views, discuss the issue of targeting to children from two additional.

  The paradox of a marketing planning capability

find appropriate cases on the Web that you can discuss. Credit will be given for references you make to relevant examples from real companies.

  What risks does ms mckee face

From the perspective of an overall strategy, explain what's different about Marigay McKee's strategy for Saks compared to its historical strategy. What risks does Ms.McKee face in implementing the changes that are described in the article

  What the demographic characteristics of your target market

What are the demographic characteristics of your target market and why are they important? Where is your target market located geographically and why is that important? What psychographic characteristics define your target market? How do these impact..

  Advantages and disadvantages of maketing philosophies

What are advantages and disadvantages of five maketing philosophies

  What sort of difficulty can you imagine manager of a firm

What sort of difficulty can you imagine the manager of an organization would be in, if the organization did not routinely prepare cash flow forecasts and working capital analyses

  Create a swot analysis for the company

Create a SWOT analysis for the company to determine its major strengths, weaknesses, opportunities, and threats

  List the pros and cons of interest arbitration

List the pros and cons of interest arbitration.

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

Submit Assignment

Academics

Major Subjects

Majors

Get In Touch

whatsapp: +1-415-670-9521

Phone: +1-415-670-9521

Email: [email protected]

TERMS & POLICIES

HELP & SUPPORT

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd