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You've conducted the Situation Analysis and have set your strategic marketing direction. The next step in the Course Project is completing a Marketing Mix for your product or service.
Write a 1-2 paragraph summary that includes: product/service description, target market profile statement, and marketing strategy.
Evaluate "4Ps" or "SAVE" Model and select most appropriate marketing mix model. Provide justification for why you selected your model.
In one paragraph for each element of your chosen marketing mix model, describe and justify marketing mix components for Course Project.
Attachment:- tmezsa_alanalysi_2.rar
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