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Describe marketing method used in the commercial

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Reference no: EM13865127

Article: Goutam Challagalla, Brian R. Murtha, & Bernard Jaworski

Marketing Doctrine: A Principles Based Approach to Guiding Marketing Decision Making in Firms

After reading the article, describe a commercial you like.

In detail, describe:

The marketing method used in the commercial

The intent of the message

Describe a similar commercial that was less effective message

Reference no: EM13865127

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