Describe its brand positioning-extensions and brand story

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Choose a brand from the top 150 Global Brands. Describe its brand positioning, extensions, and brand story. Describe how this company built brand equity by strategically utilizing its licensing agreements. Your written assignment should be a minimum of 300, maximum 600 words. You may include images. If you are using images, you should save as a .pdf in order to avoid resizing & movement in the submission process. Always title ('save as') your documents in required course format: Lastname_WA3. All work must be cited in APA format, and the specific author(s) & page(s) textbook must be applied, cited, and included in the bibliography. Please do not include a cover page with your assignment.

Reference no: EM132300964

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