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Describe in-n-out in terms of the value

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Reference no: EM13834268

Company Case- In-N-Out Burger: Customer Value the OLD-Fashioned Way

Questions for Discussion

1. Describe In-N-Out in terms of the value it provides for customers.

2. Evaluate In-N-Ours performance relative to customer expectations. What is the outcome of this process?

3. Do you think In-N-Out should adopt a high-growth strategy? Why or why not?

4. With so many customers drawn in to In-N-Out's "no-change" philosophy, why don't more burger chains follow suit?

Reference no: EM13834268

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