Describe in detail the decisions they would need to make

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Question: Company ABC is expanding internationally into a new country. Describe in detail the decisions they would need to make for their marketing mix (the 4Ps of price, promotion, place, and product) when expanding internationally. Since you do not know specifically which country they are entering or what product/service they sell, be general in your answer for what companies, in general, would need to assess/decide for the 4P's.

Reference no: EM133314350

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