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Marketing Cruises to Older Consumers
Segmentation: Describe how you may group possible customers through the segmentation variables that apply to your possible target markets. Provide at least 3 segmentations.
Targeting: Select the best segmentation, from the previous step, and explain why this group best fits your product and company.
Positioning: Identify how your product's features and benefits compare to those of competitors. (examples: perceived product quality, functions, price, product assortment)
What general pricing approaches have airlines pursued, How do the nature of the airline market and the demand for airline service affect Southwest's decisions
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Describe your experience of buying at least two (2) consumer products which you thought were targeted specifically to meet your needs. Discuss the segmentation strategy that the companies that make the chosen products used in order to sell the..
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