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A) Baby boomers in America are aging. Describe how this might affect the marketing mix for the following:
•Bally's Health Clubs
•McDonald's
•Whirlpool Corporation
•The State of Florida
•Target Stores
B) Watch the "Zappos" video at the text Companion website (your access code packaged with the textbook). What are five important points, or "take aways" that you learned from watching the video?
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select a health care organization for which you would like to work or for which you currently work. assume you have
1.why do service companies generally receive lower satisfaction ratings in the acsi than do nondurable and durable
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