Describe how it is used to test a product or service

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Reference no: EM13731890

Please select one of the following methods, pseudo sale, controlled sale, or full sale for this assignment.

There are three major areas of market testing - pseudo sale, controlled sale, and full sale. Using your research skills, pick one method of either pseudo sale, controlled sale, or full sale and describe how it is (or would be) used to test a product or service. Provide a real-world example/application of your research method.

Examples of market testing methods Include:

• Speculative sales
• Simulated test marketing
• Direct marketing
• Test marketing
• Rollout testing (including geographic rollout testing)

Be clear, concise and focused. Your well-written paper should meet the following requirements:

• Be 2-3 pages long (no more than 3 pages)
• Follow CSU-Global Guide to Writing and APA Requirements
• Include a title and reference page.

Reference no: EM13731890

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