Describe how cause-related marketing impacts

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Reason related marketing such a Ben & Jerry's or Patagonia. Define their main products target segments and cause-related marketing activities. Describe how cause-related marketing impacts the company's image, positioning and profitability. Appraise this strategy. 3pages minimum

Reference no: EM1375489

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Describe how cause-related marketing impacts : Describe how cause-related marketing impacts the company's image, positioning and profitabilit

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