Describe hershey company and the products or services

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Reference no: EM132691730 , Length: 4

Describe Hershey's company, what business it is in, and set out the marketing problem that needs to be solved, and develop a marketing plan of your own to solve the problem. This is a situational analysis.

In thinking about the company what product or service needs a fresh look or can be ‘redefined' to generate interest again by the consumer - with the end goal of increasing sales volumes and subsequent revenue. Or, perhaps there is a new product or service that would bring revenue to the company.

Describe in paragraph format:

Question 1: Describe Hershey's company and the products or services they offer.

Question 2: What is the new or redefined product or service that you have selected?

Question 3: State the mission and vision of the company.

Question 4: Describe how the new or redefined product or service aligns with the mission and vision of the organization

Reference no: EM132691730

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