User Account

All Pages

Describe any sales promotions that may be implemented

Assignment Help Strategic Management
Reference no: EM131892485 , Length: 1500 words

Establish and Adjust the Marketing Mix

Assessment - Written Assessment

Marketing Mix Report

Task Description

This is an individual task and must reflect your own work. Do not choose the same example as any of your class mates. Choose a product or service you know well.

Assessment 1 requires you to develop a report on the Marketing Mix of an organisation or product or service of your choice. Identify a product or service you know well from your workplace, or an enterprise of interest to you. It may be your own product, a product from a business where you work, or a product of another company.

Prepare a detailed written report containing a description of the activities undertaken to establish the marketing mix for your product or service, including information on the following:

1. PRODUCT

What is your product or service? Provide a full description.

Provide details on as many aspects of the product as possible. Consider if any of the following points are applicable. Describe any unique points about the product:

  • Brand name
  • Features
  • Benefits
  • Styles/options/variety/sizes Quality
  • Packaging
  • Accessories
  • Service
  • Warranties

2. PLACE (Distribution)

How is your product or service distributed? Provide a full description.

Provide details on as many aspects of the distribution as possible. Consider if any of the following points are applicable.
- Channels of distribution - how is the product delivered from production to customers? Are there any middlemen?
- Channels of distribution - where is it available for purchase?
- Product coverage - geographically where is it available?
- How is the product displayed to the customer for purchase?

3. PRICE

How is your product or service priced?

Provide details on as many aspects of price and pricing strategy as possible.

You may have to make some assumptions about these if you cannot access any information about this from your company. Consider if any of the following points are applicable.
- What is the retail price?
- Are there any special pricing offers from time to time?
- What pricing strategies do you think the company may use or have used?
- Are credit terms or financial deals available to customers?
- Do you think there may be discounts and allowances between the retailer and suppliers of your product?

4. PROMOTION

How is the product or service promoted? Provide a full description of as many promotional elements you can think of. Consider if any of the following points are applicable.
- Does your product or company use sales people?
- What type of advertising do they do?
- Describe any sales promotions that may be implemented from time to time.
- Is there any direct marketing?
- Is there are Public relations activity?

Verified Expert

in this assignment, i have discussed about the marketing mix strategy of the Marriot hotel. marketing mix strategies included under this are price, place , product and promotion. at the end, some of the promotional activities of the Marriott has been mentioned along with some of the images.

Reference no: EM131892485

Questions Cloud

Parent regarding vaccinating the child : As an MA, you have a parent refusing the Measles vaccine. What should a MA communicate to the parent regarding vaccinating the child?
Discuss three basic counseling : Discuss three basic counseling (I.e, micro-counseling skills. For each skill, a) name it , b) define it, and c) provide an appropriate example
What can the school and city do to improve healthy eating : What can the school and city do to improve healthy eating? What could you do to try to eat healthier with the constraints?
Brief description of the nature of sleep : After the description the tutor says that three statements are incorrect. The tutor then asks you to identify the correct statement about sleep.
Describe any sales promotions that may be implemented : BSB52415 Diploma of Marketing and Communication - BSBMKG502 Describe any sales promotions that may be implemented from time to time -
Capital intensive business and more mature operation : "Cash flow methodology should distinguish between a new capital intensive business and a more mature operation."
Prepare a letter to smith manufacturing management : Prepare a letter to Smith Manufacturing's management. In the letter identify some of the concerns you may have regarding the purchase.
Determining the genetic screening : Our understanding of genetics combined with our technological advances now can allow expecting parents to screen
History of positional behavior : Billy is a 7 year-old male with history of positional behavior He has hi.ry of begin deceptive and untruthfulness running away from home and impulsive

Reviews

len1892485

3/8/2018 4:16:35 AM

hi im interested in someone do my asssement i have more than one but at the moment i need to solution this thanks have to be related with a hotel o restaurant BSB52415 Diploma of Marketing and Communication 10118NAT Diploma of Social Media Marketing Weighting 50% Units of Competency BSBMKG502 Establish and Adjust the Marketing Mix Assessment 1 Total Marks – 45

len1892485

3/8/2018 4:15:36 AM

You must include a current advertisement, or brochure of the product which gives an indication of some or all elements of the marketing mix. Use this as a guide to help illustrate your report. You might source this from a magazine, a direct mail brochure, download from a website, or obtain from a retail outlet.

len1892485

3/8/2018 4:15:04 AM

Instructions 1. Assessments should be completed as per your trainer’s instructions. 2. Assessments must be submitted by the due date to avoid a late submission penalty. 3. Plagiarism is copying someone else’s work and submitting it as your own. You must write your answers in your own words and include a reference list. A mark of zero will be given for any assessment or part of an assessment that has been plagiarised. 4. You may discuss your assessments with other students, but submitting identical answers to other students will result in a failing grade. Your answers must be yours alone. 5. Your trainer will advise whether the assessment should be digitally uploaded or submitted in hard copy. Assessments that are digitally uploaded should be saved in pdf format. 6. You must attempt all questions. 7. You must pass all assessments and attempt all questions/sections in order to pass the subject. 8. All assessments are to be completed in accordance with WHS regulatory requirements.

Write a Review

Strategic Management Questions & Answers

  Opportunities and threats which an organization may face

Describe briefly the tools we can use to identify the opportunities and threats which an organization may face.

  Explain what is the strategic management system

Access a couple of videos and websites and use them as resources in gaining a better understanding of using the Balanced Scorecard as a strategic management.

  What option strategy can the treasurer take to protect

What option strategy can the treasurer take to protect against a rise in the cost of one of the company's inputs in the production process, assuming that there is an option available?

  Strategic implications of organizational behaviour

What are the strategic implications of organizational behaviour for your selected industry or business? What business needs within the industry you have identified represent opportunities for organizational behaviour?

  The value customers place on specific features and benefits

What methods can be used to better understand the value customers place on specific features and benefits?

  Find the value and optimal strategies for constant

Two competing firms must simultaneously determine how much of a product to produce. Find the value and optimal strategies for this constant-sum game.

  A discrete random variable

A discrete random variable is

  Potential challenges within the strategic planning process

Explain at least two potential challenges within the strategic planning process. Include how you might identify these challenges during planning.

  Why do firms tend to cluster into strategic groups

Why do firms tend to cluster into strategic groups? Would it not make sense for firms to spread out across strategic spaces? Why or why not? Explain your rationale.

  Evaluation of starbucks social responsibility strategy

Evaluation of Starbucks' Social Responsibility Strategy

  Create and share a list of the top 3 things

Create and share a list of the top 3 things you hope to find in a chair, and the top 6 characteristics you hope to find between your 2 committee members. Explain your choices.

  What influence affect nature of demand for short-term versus

Explain the strategies businesses can use to finance their assets with short- term and long- term funds. What influences affect the nature of the demand for short- term versus long- term funds?

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

Submit Assignment

Academics

Major Subjects

Majors

Get In Touch

whatsapp: +1-415-670-9521

Phone: +1-415-670-9521

Email: [email protected]

TERMS & POLICIES

HELP & SUPPORT

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd