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Product Position: Prepare a perceptual map of the industry including your product. If you intend to reposition the product. Show the new location. Include your closest competitors. Identify your competitive advantage.
Target Market: Describe and evaluate your target market and any market segments you have identified as viable. Use as many of the descriptors as possible including: size of target market and segments, demographics (income, population, age, ethnicity, gender, etc.), psychographics, and behavior.
you are in charge of all marketing activities in north america for the italian luxury sports car manufacturer maserati.
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How can the market be best segmented? Who are the target markets that Marks & Spencer should be focusing on? How is Marks & Spencer positioned against its competitors? What is the value proposition that needs to be communicated?
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assume that you are a business owner or business professional in a company and industry of your choice responsible for
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