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Question 1 (30) Describe and explain the marketing mix decisions that Marcia Kilgore made to influence the trade channels as well as the final consumers. Use the suggestion of Robert Lauterborn that the seller's 4P's should correspond to the customers' 4C's in your explanation. Question 2 (25) Explain how FlipFlop divides a market into segments and how the firm chooses the most attractive target markets. Question 3 (15) Explain why marketing research is so important for FlipFlop. Question 4 (30) Critically evaluate and analyse the way FlipFlop develops and manages its direct and interactive marketing communication programs to build brand equity.
Some people will say that experience is the best teacher and that professional sales training theory will only take an individual so far.
Discuss the significance, scope, magnitude and feasibility of finding a solution to why students respond negatively to online learning teams and what can be done to promote a more positive experience.
Briefly discuss the consequences that a mechanistic organisation structure has on strategic decisions and why?
Find an article based on Social Media Marketing and write a 2 page summary which includes your personal analysis of the article.
How do customers effect a business level strategy? If you were thinking of opening a small business what issues should you study about a community and the people in that community?
Feasibility Study Assignment
Explain the term organizational culture, and explain how it changes. Your response should be at least 125 words in length. All sources used, including the textbook
Analyze Google's approach to creating a competitive advantage. Does Google use cost or differentiation advantage or some hybrid?
Read the article below on Apple and Foxconn. You can read other more current articles related to Apple and Foxconn if you want but it is not necessary given the question being asked.
Select and evaluate at least three brand names and defend each brand's supporting branding and positioning strategy.
Luthans and Doh (2012) discuss strategies for emerging markets. Select one of the emerging strategies and write a short essay explaining why you believe it will or will not function effectively.
What real strategically advantage does the top down effect have over bottom up? Apart from cost implementation set up, and hierarchal control? Do you think strategic focuses change causing the top down process to be inefficient?
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