Describe and evaluate consumer shopping

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Reference no: EM133916588

Assessment Essay - Shopping Behaviour

Assessment Task - Description and Instructions:

The purpose of this assessment is to critically describe and evaluate consumer shopping behaviour for different product types.

Instructions:
Record all the purchases you make over the next four weeks (from Weeks 5-9).
Record your shopping information on the spreadsheet given on Moodle.
Using your recorded shopping information, write an essay paying attention to the following assessment criteria:

Impact of internal and external factors on consumer shopping behaviour:

Describe how internal and external consumer factors influenced your purchasing behaviour over the last four weeks (from Weeks 5-9). In this section describe the impact of consumer internal factors and external factors:

Consumer internal factors: provide a detail description and justification how do consumers motivation, consumer learning, consumer perception, consumer personality and consumer attitudes directly and indirectly impact your shopping behaviour as an Individual consumer.

Consumer external factors: provide a detailed description and justification how do consumers social norms, family roles and cultural values influence your shopping behaviour as consumer.

Description and argument/s for each shopping behaviour:

Provide a detailed description of the shopping situations.
Generate a highly developed, focused, and sustained argument(s) to the related essay topic.

Application of theories:
Theories of consumer behaviour are introduced and discussed in lectures and weekly activities.
Critically apply these theories to justify your analysis of your shopping behaviour as an individual consumer. Get expert-level assignment help in any subject.
Use the theories from any consumer behaviour model(s) to discuss and implement these consumer factors.
Justify any statement you make by references found in your textbook, other recommended texts, and academic journal articles.

Grammar and vocabulary:

Use the discipline-based vocabulary relevant to the essay topic.
Write grammatically!

Referencing:

Justify all the assertions in the essay by giving an appropriate citation.
Use an academic referencing convention citing multiple sources.
Whatever referencing style you use, be consistent.

Reference no: EM133916588

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