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Describe and define internal and external analysis

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Reference no: EM131269491

Assignment

The purpose of this assignment is to help students understand strategic business terminology (vision, mission, goals, objectives, specific objectives, internal and external scanning), to recognize the components of a strategic plan and to be familiar with the core information and steps needed to create a strategic plan. Furthermore, this assignment allows students to recognize the difference between strategic planning and strategic management.

Assignment Steps

Write a 700-word analysis in which you complete the following:

• Describe and define the primary components of the Strategic Management Process.
• Describe and define internal and external analysis.
• Describe and define the responsibilities and duties of the Strategic Manager.
• Explain why companies need strategic management planning.

Cite 3 scholarly references, including at least three peer-reviewed references from the University Library.

Format your paper consistent with APA guidelines.

Reference no: EM131269491

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