Describe amazons modifications to product strategies

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Reference no: EM131862901

One-Page Topic Paper: Amazon's Disruption of the Consumer Decision-Making Process: A Marketing-Based Analysis

Instructions

Address the following in this one-page paper:

Context: Amazon is changing the way we shop and retailers are going out of business! Amazon commands a high marketing share of all online business.

Discuss the following:

1. How has Amazon disrupted each stage of the Consumer Decision-Making Process as described in Chapter 7 of the Pride and Ferrell text? Discuss from the perspective of the consumer.

2. In what ways has Amazon capitalized on changing customer needs and desires? How have they been a force in altering customer needs?

3. Describe Amazon's modifications to product, price, promotion and distribution strategies.

Paper format:

One page minimum, - 1 ½ page maximum, single space, 1" margins top and bottom.

Name and Title of Paper only.

Reference no: EM131862901

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