Describe a situation where self-service and technology help

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Reference no: EM133508484

Discussion Post: Technology and Operations Management Scenario

Watch this video with Dr. Ronald Beach, Program Chair of MBA.

Prior to beginning work on this discussion forum, read sections 2.0-2.2 in Chapter 2 and sections 4.0-4.4 in Chapter 4 from your Operations and Supply Chain Management textbook. In addition, read Three Approaches to Big Technology: Operations Research, Systems Engineering, and Project Management.

Technology continues to play a huge role in streamlining operations management. For example, Kodak has a freestanding kiosk where technology and customer labor join to create an output. In this example, you put in your digital camera memory card, choose the finish, quantity, and size of your hard copy pictures, and then print.

Airline check-in kiosks, automatic teller machines, online banking, and firms like eBay, Facebook, Twitter, Zillow, and Zappos are also excellent examples where self-service and technology merge to deliver a product, and they are good use cases for this discussion.

Describe a situation where self-service and technology help create and deliver a customer benefit package to the customer. Provide examples of how such a system can cause a defect, mistake, or service upset. When possible, select a different example than your peers.

Reference no: EM133508484

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