Reference no: EM131623567

You work for a domestic manufacturer of personal computers. Although the computers are designed domestically, the contract manufacturing takes place in China. Marketing strategy is assigned to three distinct regions: Atlanta is the U.S. base, Berlin in the European base, and Malaysia is the Asian base. Each region develops local marketing strategies and tactics. Based on sales history, the following countries are listed in descending total sales: North America, Germany, Britain, China, and Australia. The following problems exist: 1) product availability, 2) poor product quality, and 3) costs are exceeding budgets. Describe a reason for each problem and one recommendation for each problem.