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Assignment:
1. Describe the difference between a fixed order quantity system and a fixed order interval system and advise which system Zara likely uses.? ????
2. Most customers generally respond to a "stockout" situation in one of three ways: (i) brand loyal customer will revisit the store at a later date to purchase the good, (ii) the customer purchases elsewhere that day but remainsa customer of the store and the brand, (iii) the customer is lost and refuses to purchase from the store again. Using your knowledge of Zara and the clothing store scene in Toronto, state the percentages that should be assigned to each of the three types of consumer responses to a stockout for a clothing item at a Zara store in Toronto, and describe the reasons for your % allocations.
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