Describe a corporate social responsibility or brand purpose

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Reference no: EM133345827

Questions: Describe a corporate social responsibility/brand purpose/social impact (the terms are used interchangeably) program for a brand or company. Include one image of the program. Why was it a good strategic choice for the brand? Provide an example of an awareness-generating tactic/program for a brand. How did it increase brand awareness? Provide an example of a repeat purchase tactic/program that increased purchase frequency and explain how it did. Provide a 1-sentence explanation of the term "trade-up and 2 examples of brand trade- up tactics. Define the term "channels of distribution" or "classes of trade" {they're used interchangeably). Provide 4 examples of different channels.

Reference no: EM133345827

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