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Discussion
"The Death of the 4Ps?" Watch the video below and then respond to the questions that follow:
https://www.kaltura.com/index.php/extwidget/preview/partner_id/956951/uiconf_id/24290031/entry_id/1_n2bbedus/embed/iframe?&flashvars[streamerType]=auto
Describe a company that you believe represents the 4Cs well, and provide examples of why you believe they are successful at it.
Describe a company that you believe does not do well putting the 4Cs into practice, and provide two (2) examples of why you believe they struggle at it.
What recommendations would you give the company who needs to update their approach?
Explain the similarities and differences between a nondirective interview and a semi-structured interview. Explain the observational method, both pros and cons
Describe the organization, product, or service that you selected for this assignment. Using the SWOT analysis, evaluate your market and future competition for your selection.
Determine the product or service that you will promote. The product may be for either the consumer or the business-to-business markets. Provide a general background and description of your proposed product or service and its associated industry
You have been employed as the marketing communications assitance of an FMCG (fast moving consumable goods) of your choice.
Describe, in your own words, the characteristics of each element of the marketing mix (price, product, place, and promotion) as they apply to your selected product
In your opinion and from your experience, do you agree that non-verbal communication systems (i.e., time, space, symbols, relationships, agreements, things, and etiquette) vary across cultures? Can you think of specific examples?
Can you compute just how responsible these companies are in the United States of America
Explain What are some recommended strategies to build media relations and generate publicity for an organization through corporate newsletter
Identify and brifely describe trends in macro /market environment that influnce on selected industry .for each of the trends you have
Which of the following is not a form of measurement validity? Written accounts of quantitative research rarely include the results of reliability and validity tests because:
research and describe the four primary organizational structuresmodels used by international businessesbull global
Develop an environmental analysis that includes competitive, economic, political, legal, technological, and sociocultural forces
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