Reference no: EM132893849

Question;

The Egyptian Fertilizer Company is in the business of producing fertiliser for the nation's agricultural sector. Given the high demand for fertiliser in the country, the company has been making a decent profit from producing and marketing fertiliser until three years ago. At the beginning of the 2018/19 agricultural year, however, the machinery for making fertilizer broke down and the company has been unable to meet the local demand for fertiliser. As a result, sales and profits have slumped since then. Because of forthcoming elections in 2021, the party in power and government, anxious to score a political point over the opposition parties, want fertiliser to be readily available in the country before the planting season. They intimated to the company that favourable consideration of a tax relief if the company facilitates in making fertiliser available throughout the country.

a) Use the Product Portfolio Analysis to describe and illustrate the situation facing the company.

b) Derive and describe an appropriate strategy.