Reference no: EM132177776
PORTFOLIO BRIEFING
Word count:
1. Strategic report on a live case study - 2000 words maximum
The word count excludes front cover, executive summary (up to 200 words maximum), appendices (3 pages maximum), table of contents and references at the end. Tables and figures are included in the word count.
Assessment format:
Both portfolio elements should be written in a report format (not an essay). You will need to use analytical headings and sub-headings.
Learning outcomes:
On successful completion of this assessment you should be able to:
1. Evaluate the strategies that managers use to help organisations adapt in an uncertain or complex global environment.
2. Critically evaluate the internal environment of companies through modern tools and dynamic concepts.
3. Critically evaluate alternative policies and strategies a company may adopt to meet stakeholder needs and mitigate risk within changing external environments.
4. Develop appropriate criteria to evaluate strategic options within a range of situations in conditions of limited knowledge or uncertainty.
5. Understand the importance of and demonstrate strategic corporate social responsibility in the formulation and implementation of the strategic management process.
HYUNDAI STRATEGIC REPORT
Task: You are a newly graduated management consultant who is required to research and write a strategic report about a real life organisation - Hyundai. Your consultancy company works closely with universities.
For this reason your manager instructs you to write a report using a given structure and style that would appeal to both academics and business people.
The analysis should demonstrate your ability to apply strategic management skills and knowledge to a real life situation. The Hyundai live case study consists of information presented on Blackboard and additional research that all students undertake and share throughout the module.
Suggested structure:
? A professional looking front cover (excluded from the word count)
? Executive Summary. Please do not call it an abstract. (excluded from the word count)
? Table of Contents (excluded from the word count)
? Introduction
? Analysis of the external environment
? Analysis of the internal environment
? The Strategic Analysis
? Analysis of the business (competitive) strategy
? Evaluation of strategic options through SAF and ethics
? Conclusion
? References (excluded from the word count)
? Appendices (excluded from the word count)
Please feel free to use different headings and subheadings. Your final structure will depend on your research.