Demonstrate use of tools that support business management

Assignment Help Business Management

Reference no: EM131689161

Assignemnt: A METRICS

ACTIVITY CONTEXT

This assignment helps you develop the skills to master the following course competencies:

• Demonstrate the use of tools that support business management, analysis, and decision making.
• Communicate in a manner that is professional and consistent with expectations for members of the business professions.

In this assignment, conduct research on the social media presence of your selected company and two of its competitors to answer questions and gather quantitative data to be entered into an Excel spreadsheet template.

ACTIVITY INSTRUCTIONS

Conduct an audit of your chosen company's Facebook, Twitter, and one other social media platform. Include qualitative and quantitative measures of each. In addition, research the social media activities of two direct competitors of your company. Once you have done your research, open the Social Media Research Template (linked in the Resources), and fully complete the appropriate cells in each of the two tabs.

Tab 1: Questions

Answer each of the questions and fill in all their associated cells in the first tab. Provide sources in APA format, and discuss (in detail) why the sources you found were or were not credible. Note: Do not use the same Web site or other single source for all questions; instead use at least 3 different resources.

Tab 2: Quantitative Data

Complete the cells for your selected company and two of its competitors. Include data for Facebook, Twitter, and your choice for the third social media platform (LinkedIn, Instagram, or a different one).

Notice that for Facebook and Twitter, computations will automatically be made by the template. For your chosen media platform you will need to replicate the function for the four cells in the "Competitor Average" that makes the same computations found in the Facebook and Twitter "Competitor Average" entries.

Reference no: EM131689161

Questions Cloud

What is the role of technology in business : What is the role of technology in business? Provide an example (or examples) of a technology from the glossary being used in business.

A relationship between entrepreneurship and communication : a problem through the use of language as the proper channel of communication. Explain the relationship between Entrepreneurship and communication

Various types of adversaries : How has cyberspace becoming rapidly a genuine central arena for future wars and hostile actions undertaken by various types of adversaries?

List the four types of survey error : Business professor Thomas Callarman traveled to China more than a dozen times from 2000 to 2005. He warns people about believing everything they read.

Demonstrate use of tools that support business management : ACTIVITY INSTRUCTIONS- Demonstrate the use of tools that support business management, analysis, and decision making.

Promotions for small business : You are required to choose a suitable topic for your term paper. The topic must be related to business communication. It may, for example, be an application

Discuss group of business people in the us virgin islands : the US Virgin Islands interested in knowing how to approach the issue of pricing in an organizations

Discuss the key technical and governance issues : Identify and discuss the key technical and governance issues that both consumers and providers of cloud service need to consider when using the "Cloud."

Dilemma to choose between a lucrative government job : If you were in a dilemma to choose between a lucrative government job and a job which you are going to commence and be your own boss with down capital

User Account

All Pages