Demonstrate commercial and environmental forces

Assignment Help Marketing Management
Reference no: EM132014171 , Length: word count:5000

Retail Management and Marketing Assignment -

5,000 word report

During the early weeks of this unit, you have gained a strong understanding of the UK retail sector and its development and evolution. Due to the economic development of the UK retail sector, it is generally regarded to be among the most developed globally.

Taking a large UK grocery retailer - critically assess its growth and development in the UK market and conduct a contemporary market appraisal. In this report, you should discuss the evolution of the grocery sector in the UK and the relative positioning of the target retailer within it. This section of the report should critically discuss the key developments in the retail sector and provide a clear assessment of the market's current retail structure.

Following on from this market analysis and continuing to focus on the same retailer, critically appraise the role of international expansion in this retailer's recent (past 5 years) and future (next 5 years) development. Through the use of theoretical underpinning and a comprehensive analysis of international macro-economic indicators, identify and justify a logical new market for the retailer to expand into.

Throughout the report, you should seek to apply published academic literature and models to help inform your discussion and provide underpinning to the arguments you are presenting. All use of secondary materials should be correctly referenced using the BU Harvard system of referencing. This assignment assesses all Learning Outcomes of the unit as outlined below:

1. Demonstrate a critical understanding of the commercial and environmental forces which are shaping retailing in the UK;

2. Demonstrate clear understanding of the evolutionary development to the structure of the retail industry and the adoption of different retail formats over time;

3. Demonstrate a strong critical understanding of retailing trends and key considerations in the commercial environment and of the key elements of retail management;

4. Demonstrate a critical understanding of the commercial and environmental forces which are shaping international retailing;

5. Critically evaluate the theoretical parameters within which international retailing is understood and analyse and recommend business developmental opportunities;

6. Assess, communicate and report upon international retail market opportunities in relation to both commercial and ethical/cultural dimensions of their operation.

Reference no: EM132014171



6/9/2018 7:47:08 AM

Subject knowledge and understanding - The sections of the report are coherently and appropriately sequenced, demonstrating a sound working understanding of the important issues in the retail market. Key developments are effectively explained and logical forward looking analysis provided. Logical and clear analysis of the information introduced. Ability to provide a depth of critical analysis that is underpinned by industry/news based and academic sources. The report has been pulled together to provide a stimulating assessment which highlights the main areas for consideration. Ability to source appropriate information sources to support effective analysis.


6/9/2018 7:47:02 AM

The report is professionally presented and supported by appropriate supporting data. Significant marks will be lost if information is not correctly referenced. The work demonstrates an exceptional in-depth knowledge across specialised and applied areas. There is clear evidence of very extensive independent study and thinking. The work is informed by the forefront of theoretical understanding in this field of study. Shows considerable mastery of facts and concepts. The work demonstrates an outstanding ability to deal with complexity, contradictions and incomplete information. Independent critical analysis of current research/knowledge and cogently argued alternative approaches are present. Confident and independent assessment, with clear justifications, effective synthesis and sound judgement, is demonstrated.


6/9/2018 7:46:57 AM

The work demonstrates independent synthesis of information and ideas to create new insights or original responses to problems that may expand or redefine existing knowledge and/or develop new approaches to unpredictable situations. The work demonstrates clear ability to undertake further specialist research and make significant contributions to the subject. Outstanding problem solving skills. The work is effectively communicated to specialist and non-specialist audiences. The work is tightly structured, highly stimulating, and contains rigorous arguments that are likely to be at the upper limits of what is expected at this level.

Write a Review


Marketing Management Questions & Answers

  Discuss the stages of the consumer buyer decision process

Discuss the stages of the consumer buyer decision process and describe how you or your family used this process to make a purchase.

  Use of social marketing as a communication channel

You demonstrated how evidence-based research contributes to health policies. You will examine the use of social marketing as a communication channel in healthcare

  Develop a branding strategy plan

Develop a minimum 900-word branding strategy and marketing communication plan in Microsoft® Word. This document should address Item a and d of the Situational.

  Ocial media and its influence on consumer behaviour

1. Social media and its influence on Consumer Behaviour. 2. Consumer Behaviour and in-store decision making.3. Brand communities.

  What two metrics

What two "metrics" (key factors Goodwill tracks to determine how well business is doing) are affected and why does this affect how Goodwill markets its retail goods?

  Compensation andor benefits employees receive are a

billyrsquos bar-b-q is looking to set up a new texas style restaurant. however unlike the southern locations they have

  Marketing organization that presents negative images

Provide an example of a marketing organization that presents negative images of race and one that presents positive images of race

  Entrepreneurial alternative-role play

The Entrepreneurial Alternative-Role play: Imagine you are a small business consultant and your new client wanted advice and information on how to start their own business. Based on the course readings and videos viewed this week, what advice woul..

  Explain e-business brainstorming

Explain E-Business Brainstorming and What e-Business strategies would you recommend Prehistoric Computers to adopt

  Determine the rate of heat transfer

The minimum enclosed volume is 15% of the maximum enclosed volume. When operatedat 2500 RPM, this engine produces 90 HP. Determine the rate of heat transfer to the engine.Assume cold air standard.

  What could be consumer behavior factors relevant to product

The company BIC launched a product "Bic Underwear" in Europe (Greece, Austria & Ireland) in 1998. It was withdrawn in 2005. In your opinion what were the marketing implications of the strategic introduction & the strategic withdrawal. Please ident..

  Examine the marketing science of customer behavior

Examine the marketing science of customer behavior and products in the marketing exchange process and create dynamic strategies for competing.

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd