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Standardization: Demonstrate a standardized approach to global marketing. Select one company and three countries. Do not use the company's country of origin (headquarters). Show how the company uses a standardized marketing approach using one or more of the marketing mix elements (product, price, promotion, and/or distribution) across three countries. Document your sources (publication, website, advertisement, personal experience). Discuss the reasons the standardized approach works well for this company across the three countries. FormatFontSize
Is it possible to maintain internal equity across countries?
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This group project is intended to enhance your understanding of global marketing through preparing a global marketing entry plan. Your group should pretend to be a firm (either one already existing in the US, or one that you choose to make up as a g..
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