Demonstrate a standardized approach

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Standardization:  Demonstrate a standardized approach to global marketing.  Select one company and three countries.  Do not use the company's country of origin (headquarters).   Show how the company uses a standardized marketing approach using one or more of the marketing mix elements (product, price, promotion, and/or distribution) across three countries.  Document your sources (publication, website, advertisement, personal experience).  Discuss the reasons the standardized approach works well for this company across the three countries.     FormatFontSize                     

 

 

Reference no: EM13846830

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