Demographic shift will change the segmentation

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Reference no: EM131716579

let’s think about a new demographic trend that we expect to emerge in the U.S. The upcoming demographic changes for the U.S. population calls for Hispanics to be the largest demographic segment in the U.S. by 2050. Assuming that this is true, research and address the following questions:

Comment on how this demographic shift will change the segmentation in: a) the grocery industry, b) the fast-food industry, and c) the casual dining industry.

Based on the cultural and lifestyle facts that you have found on the Hispanic market, discuss the impact that these may have on the marketing mix (4P’s; product, place price, promotion) that is applied to the Hispanic market by firms wishing to compete in this segment.

Reference no: EM131716579

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