Demographic classifications

Assignment Help Marketing Management

Reference no: EM133957662

Question

You and your brother in law, Joe Bombolini, are the owners of the newly established Pizza Suprema located in Clearwater, Florida, that has several branches, most of them located on the busy US 41 Highway North. Clearwater has a local population of 120, 000 but during the winter period, such population doubles due to the tourists and seasonal residents.

The demographic characteristics of the local residents are almost equally distributed between young and old, but the seasonal residents are practically all old. Tourists are mainly young with families.

You and your brother in law need to produce viable data on the following elements:

Why type of advertisements you are going to use for old and young permanent residents, tourists, and seasonal residents.

1. What key messages you need to include for each of the demographic classifications listed above.

2. What percentage of your budget you are going to use for attracting all of the above demographic classifications.

3. Since there is a huge number of restaurants in the area where your branches are located, consider the possibility of providing such restaurants with the kinds of pizza they want.

4. Also consider providing pizzas to a large number of business organizations in the area, most of which are service, like banks, car dealerships, or department stores, including large shopping centers.

Reference no: EM133957662

Questions Cloud

Are there any limitations to how it was measured : Are there any limitations to how it was measured that you can consider? Are there any strengths? Can it be an over or underestimation, and why?

Which provides the highest-quality images without radiation : Between or among brain-imaging techniques to reveal structural abnormalities only, which provides the highest-quality images without radiation?

Utilize the nist database structure : If you were tasked with creating an internal critical vulnerability database for an organization, would you still utilize the NIST database structure.

Describe the population or community it serves : Describe the population or community it serves. Include at least one unique feature or characteristic of that type of hospital.

Demographic classifications : What key messages you need to include for each of the demographic classifications listed above.

Develop effective communication and interviewing techniques : Develop effective communication and interviewing techniques to gather comprehensive health information from individuals across the lifespan.

What solutions exist for data-at-rest security : What solutions exist for data-at-rest security that a business could have implemented to protect its sensitive data?

What influences newly graduated registered nurses intention : What influences newly graduated registered nurses' intention to leave the nursing profession?

Where is appendix located in abdomen : Where is appendix located in abdomen and in which quadrant would pain from appendicitis typically occur? What symptom in case suggest patient have appendicitis?

User Account

All Pages