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Determine whether each example is based on cost-plus pricing, markup pricing, demand-based pricing, or competition-based pricing:
- Joe’s Sandwich company determines the cost of making each sandwich and then adds a certain dollar amount to set the final price.
- To undercut its rivals, a new furniture company prices its products below competing brands.
- Airlines often price their tickets higher on the weekend because more people are purchasing tickets.
- Costco and Sam’s Club add 14 percent of the cost to the cost of the product to set the price.
The University of Cincinnati Center for Business Analytics
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