Deliverable exploring the target customers

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Reference no: EM132094699

Research, and any insights from the discussion, you are to create a new eight to ten-page deliverable exploring the target customers and the best way to sell to them as well as a list of potential enhancements to your previous vision statement. (Don't enhance your vision statement now. Rather, produce a set of potential enhancements and let them accumulate. You will consider all of them and refine your vision your vision during the final module.)

a. Your goal with this week's deliverable is to characterize the customer, what is prompting them to action, the process you believe they will employ to evaluate potential solutions including the purchase and use of your solution.

b. You must describe the major characteristics of your customers (e.g. are your customers individuals or business), the reasons supporting this selection, and your recommendation of the best way to reach and support them throughout at least the purchase, deployment, and initial operational phases of the product usage life cycle. What influences their buying decisions and what can you do to help them make better and more informed decisions? (E.g. Management has made it clear that satisfied customers and their willingness to buy again and recommend the product or service to others are key measures of success your employer will use.)

c. For this deliverable, you are expected to explain how you will gather and use key data to assist you produce appropriate sales aids as well as purchase and usage products and services, such as purchase evaluation and selection tools, adoption tools and services, roll-out and initial use planning, assistance, and support tools and services. Not all products and services require or benefit from such tools and services. Experience has shown, however, that products that significantly change work flows or require the use of new knowledge or skills typically benefit from adoption and usage support (e.g. training and skill development.) There is a great deal of shelfware cluttering offices around the world and that is not your employer's vision or goal for this program.

Reference no: EM132094699

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