Definition of the term ethnicity follows

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Reference no: EM132198401

You are a designing a direct marketing campaign for an online clothing retailer. As part of your design, you quantify the expected response rates by ethnic group. Your definition of the term “ethnicity” follows that the U.S Census Bureau. You want to test your campaign using 1,000 randomly selected households, but you want your sample to mimic the US population in terms of the proportion of different ethnicities. Assess the appropriateness of using a simple random sample as the tests sampling data. Evaluate other potential sampling plans and describe why such other sampling plans might be more or less appropriate than using a simple random sample.

Reference no: EM132198401

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